We are looking for a full time Digital Marketing Specialist to manage our Google Ads and Facebook marketing spending.
Your job duties include:-
- Develop and implement digital marketing strategies including but not limiting to Paid Search, Social and Display performance media focusing more on Google Ads and Facebook, with goal of increasing ROAS
- Knowledge of various Google campaigns specially Google Shopping, Google Search campaigns
- Ability to create alternate A/B split test campaigns based on various metrics provided
- Knowledge of Facebook ad campaigns
- Leverage on marketing automation tools (klaviyo) to implement email lead generation and nurturing programs to drive engagement, traffics and conversions.
- Deep Knowledge of Google Analytics to analysis various trends, key metrics. Focus on various parts of website to advice our team on better performing and under performing areas and products
- Ability to create custom UTM parameters for analytics
- Prepare qualitative and quantitative analysis reports to inform stakeholders of collective performance in all digital marketing efforts.
- Other related duties as assigned
Main Job skills Required:-
- Minimum 1 year prior work experience in ecommerce marketing managing Google Ads and/or Facebook ads. We are looking for very talented individual. You can grow very fast working at our company
- Knowledge of new trends and changes in the online ecommerce marketing
- Ability to work with our marketing agency and communicate with them on regular basis
- Ability to work with our internal website maintenance team to better increase conversion
- Must be Good in Microsoft Excel
